Noon Ecommerce Redesign

The Challenge

Noon's rapid growth had outpaced its design system. Inconsistencies across the app created friction, particularly in search, product discovery, and checkout — the three most critical conversion funnels.

Approach

I led the mobile-first redesign of core shopping flows. We rebuilt the search experience with visual filters, redesigned product cards to surface the most decision-relevant information, and streamlined checkout to three taps from cart to confirmation.

Results

The redesigned flows contributed to a 18% increase in conversion rate and a 25% reduction in cart abandonment. The updated design system now serves as the foundation for all product teams across the organisation.