Dubai Mall Wayfinding App
Client
Emaar
Year
2022
Role
Design Director
Designed a real-time indoor navigation app for the world's largest shopping destination, helping 80 million annual visitors navigate 1,200+ stores effortlessly.
The Challenge
Dubai Mall, spanning over 12 million square feet, is notoriously difficult to navigate. Visitors frequently got lost, leading to shorter visits and missed retail opportunities. Emaar wanted a best-in-class wayfinding experience.
Solution
We designed a clean, intuitive wayfinding app with real-time blue-dot positioning using BLE beacons across all levels. The interface prioritised simplicity — turn-by-turn directions with estimated walking times, integrated store discovery, and a parking level reminder feature.
Impact
The app reached 2.5 million downloads in its first year, with an average session duration of 12 minutes. User satisfaction scores increased by 41%, and participating retailers saw a measurable uptick in foot traffic.