
Careem, Uber Co.
Year
2022-2024
Role
Design Leadership
Careem as a superapp, have multiple verticals – the most prominent are:
Ride Hailing
Food Delivery
Shops/Groceries Delivery
All this verticals handles with saved locations, but none of them have consistency in how to save them in their own spaces.
This brings business challenges:
Increase in contact rate from customers and captains to find the right location;
Potential higher drop offs when the addresses are incomplete.