Careem, Uber Co.

Careem as a superapp, have multiple verticals – the most prominent are:

Ride Hailing

Food Delivery

Shops/Groceries Delivery

All this verticals handles with saved locations, but none of them have consistency in how to save them in their own spaces.

This brings business challenges:

Increase in contact rate from customers and captains to find the right location;

Potential higher drop offs when the addresses are incomplete.