Exploring the future of AI-augmented product development.

Design leader by day, AI builder by night. Creating products that millions of people use across the Middle East.

  • talabat
  • talkdesk
  • uniplaces
  • uefa
  • delivery hero
  • careem
  • microsoft
  • uber
  • amplitude
  • clinica medis
  • vodafone

About

Portrait photo

I’m a product design leader based in the UAE with 20+ years of experience building digital products and scaling design organizations across SaaS, fintech, and enterprise platforms.

My work sits at the intersection of product, systems thinking, and business impact. I focus on turning strategy into products people can actually use, while helping teams create simple experiences on top of complex systems.

I believe design is not output, it’s impact. Complexity may exist inside organizations, but it should never reach the user.

More recently, I’ve been exploring AI-augmented product development using tools like Claude and Lovable to experiment with faster ways of designing and building software.

Outside of work, I’m passionate about motorsport, technology, and building new ventures.

0+Years

Building digital products

0+Designers

Led across multidisciplinary teams

0M+Users

Across platforms I helped design and scale

EMEA

Products launched across global markets

Design Philosophy

Design is impact

Design is not about producing screens. Its role is to translate strategy into experiences people can actually use.

Turn complexity into clarity

Complexity inside systems is inevitable. For users, it should never be.

Quality builds trust

Consistency, attention to detail, and strong standards create trust — the foundation for adoption and long-term growth.

Speed through systems

Speed doesn't come from rushing. It comes from focus, shared principles, and fast learning loops.

Anticipate, don't ask

Great systems anticipate user needs and create experiences that feel intuitive and effortless.

Experience

Jisr HRIS SaaS

2025 — Present

Head of Design

Brand Redesign. Design Systems from zero, achieving +92% adoption. Design Org Performance Processes. Scaled from 12 to +35. Brand, UXR, UX Content, Systems, Product.

Talabat - Delivery Hero

2023 — 2025

Design Systems & Fintech Design Leadership

+8M users across 8 countries. Payment flows. Talabat ADCB Integration Card. Design Processes. Design Systems serving a full app.

Careem - Uber Technologies, Inc

2021 — 2023

Design Leadership

50M+ users across 10 countries. Food, Groceries & Everyday Delivery Verticals

KI Labs

2019 — 2021

Principal/Lead Design

Building products for Germany, Switzerland, Saudi Arabia, and Kuwait.

Fintech

2018 — 2019

Lead Designer

Fintech App 0 to 1. +1M€ Deposits in 1y.

Novabase

2017 — 2018

Experience Design Manager

Government, Energy, and Transportation Projects. Via Verde Ticketing System.

Talkdesk

2016 — 2017

Creative Director

San Francisco <> Lisbon. Scaled a team from 4 to 15. First full-scale event, Opentalk.

Education

IxDF - The Interaction Design Foundation

2021

Conducting Usability Testing

IxDF - The Interaction Design Foundation

2021

Design Thinking: The Beginner’s Guide

IxDF - The Interaction Design Foundation

2021

Mobile User Experience (UX) Design

Instituto Superior Técnico

2017

Digital Transformation

Google

2017

Digital Marketing

ULHT

2011

Bachelor of Design & Multimedia

ETIC

2005

Design Multimedia

Testimonials

Tiago is one of those rare design leaders who can operate both strategically and tactically. He helped us bring clarity to complex product challenges while building strong alignment between design, product, and engineering. His ability to translate business needs into meaningful user experiences had a real impact on how we shipped products."

Director of Product, Careem

Frequently Asked Questions 

Let's work together.

I'm always interested in hearing about new projects, ambitious ideas, and opportunities to collaborate.