Exploring the future of AI-augmented product development.
Design leader by day, AI builder by night. Creating products that millions of people use across the Middle East.
- talabat
- talkdesk
- uniplaces
- uefa
- delivery hero
- careem
- microsoft
- uber
- amplitude
- clinica medis
- vodafone
About

I’m a product design leader based in the UAE with 20+ years of experience building digital products and scaling design organizations across SaaS, fintech, and enterprise platforms.
My work sits at the intersection of product, systems thinking, and business impact. I focus on turning strategy into products people can actually use, while helping teams create simple experiences on top of complex systems.
I believe design is not output, it’s impact. Complexity may exist inside organizations, but it should never reach the user.
More recently, I’ve been exploring AI-augmented product development using tools like Claude and Lovable to experiment with faster ways of designing and building software.
Outside of work, I’m passionate about motorsport, technology, and building new ventures.
0+Years
Building digital products
0+Designers
Led across multidisciplinary teams
0M+Users
Across platforms I helped design and scale
EMEA
Products launched across global markets
Design Philosophy
Design is impact
Design is not about producing screens. Its role is to translate strategy into experiences people can actually use.
Turn complexity into clarity
Complexity inside systems is inevitable. For users, it should never be.
Quality builds trust
Consistency, attention to detail, and strong standards create trust — the foundation for adoption and long-term growth.
Speed through systems
Speed doesn't come from rushing. It comes from focus, shared principles, and fast learning loops.
Anticipate, don't ask
Great systems anticipate user needs and create experiences that feel intuitive and effortless.
Selected Work
Case Studies
Experience
Jisr HRIS SaaS
2025 — PresentHead of Design
Brand Redesign. Design Systems from zero, achieving +92% adoption. Design Org Performance Processes. Scaled from 12 to +35. Brand, UXR, UX Content, Systems, Product.
Talabat - Delivery Hero
2023 — 2025Design Systems & Fintech Design Leadership
+8M users across 8 countries. Payment flows. Talabat ADCB Integration Card. Design Processes. Design Systems serving a full app.
Careem - Uber Technologies, Inc
2021 — 2023Design Leadership
50M+ users across 10 countries. Food, Groceries & Everyday Delivery Verticals
KI Labs
2019 — 2021Principal/Lead Design
Building products for Germany, Switzerland, Saudi Arabia, and Kuwait.
Fintech
2018 — 2019Lead Designer
Fintech App 0 to 1. +1M€ Deposits in 1y.
Novabase
2017 — 2018Experience Design Manager
Government, Energy, and Transportation Projects. Via Verde Ticketing System.
Talkdesk
2016 — 2017Creative Director
San Francisco <> Lisbon. Scaled a team from 4 to 15. First full-scale event, Opentalk.
Education
IxDF - The Interaction Design Foundation
2021Conducting Usability Testing
IxDF - The Interaction Design Foundation
2021Design Thinking: The Beginner’s Guide
IxDF - The Interaction Design Foundation
2021Mobile User Experience (UX) Design
Instituto Superior Técnico
2017Digital Transformation
Digital Marketing
ULHT
2011Bachelor of Design & Multimedia
ETIC
2005Design Multimedia
Testimonials
Tiago is one of those rare design leaders who can operate both strategically and tactically. He helped us bring clarity to complex product challenges while building strong alignment between design, product, and engineering. His ability to translate business needs into meaningful user experiences had a real impact on how we shipped products."
Director of Product, Careem
Design Articles
Frequently Asked Questions
Let's work together.
I'm always interested in hearing about new projects, ambitious ideas, and opportunities to collaborate.


